On July 25, the 2024 Business Ecosystem Innovation Conference, co-hosted by The Paper and Red Star Macalline, successfully concluded in Shanghai. With the theme “Innovative Integration, Surging Trends,” the conference brought together business elites from various sectors to explore how the home furnishing industry can leverage innovation to continuously seek new consumer scenarios, models, and services in response to the rapidly changing market environment. This approach aims to meet the increasingly diverse consumer demands and drive the ongoing prosperity of the business ecosystem. As a core strategic partner in the water purification category for Red Star Macalline, EcoWater Systems was invited to attend the conference.
Innovating the New Era of Home Furnishing
Exploring New Approaches in Commercial Marketing
In response to the new development phase of the home furnishing industry driven by innovation, as well as the adjustments in the real estate and commercial property sectors, Red Star Macalline brought together business leaders and elites from various fields at the conference to explore strategies for addressing these challenges. The aim was to find new opportunities for growth amidst the changes and to initiate the transformation and upgrading of the home furnishing industry. Representatives from Red Star Macalline and special guest speakers delivered insightful keynote speeches.
Among the speakers, Mr. Zhu Jiagui, Executive President of Red Star Macalline Group, discussed the transformation of the home furnishing industry. He once again shared Red Star Macalline’s commitment to building a “3+ Star Ecosystem” business strategy, which focuses on the integrated fusion of home appliances, furniture, and home decoration. He emphasized the crucial role of design as the connector for this integration. Since 2021, Red Star Macalline has been
establishing design centers in various cities, bringing together top design talents to provide consumers with solutions for a better life. The company’s goal is to become a leading comprehensive service platform that understands and serves the living needs of Chinese consumers.
AI-Driven Water Purification Innovation
Leading the New Ecosystem of Home Consumption
The conference featured two roundtable discussions, where
participants collectively explored strategies for overcoming
challenges in physical retail and discussed the development
trends of one-stop shopping.
During the second roundtable discussion, titled “Smart HomeLiving Driving New Consumption,” Mr. Zhou Shouwen, President of EcoWater Systems (Asia-Pacific), shared his insights on current consumer pain points and the impact of technology on the home furnishing and appliance industries.
He stated, “As decision-makers and leaders in our businesses, we should take a broader perspective in this fast-paced market. We aim to collaborate with Red Star Macalline to focus on the home appliance market and explore how we can use smart AI, including various intelligent tools, to create an ecosystem that better suits the current market. This is crucial. A major strategic adjustment is necessary, and this is a joint effort to build a consumer ecosystem that aligns with the preferences of younger consumers.”
Understanding Water Purification Needs
Building a Healthy and Beautiful Living Environment Together
In the post-pandemic era, there has been growing concern about new types of pollution, such as microplastics, and an increasing focus on health. This has led to a rising demand for
higher-quality home water systems. During the final interview session, Mr. Zhou Shouwen emphasized that, in response to the rapidly changing market and evolving consumer needs, EcoWater Systems is dedicated to continuous innovation, driven by sharp market insights and a deep understanding of consumer demands. The company aims to offer differentiated product solutions through one-stop, customized water purification services that cater to diverse consumer needs.
He further stressed that, despite operating in a complex and ever-changing market environment and transitioning from a phase of rapid business growth to a more stable period, companies need to adjust their mindset and strengthen internal resilience. By consistently engaging in market analysis and reflection, businesses should adopt a growth-oriented mindset to plan future strategies, boldly break free from conventional thinking, and explore new avenues for growth. At the same time, it’s essential to maintain long-term investment in product development and service quality to ensure sustained brand growth and safeguard the long-term interests of consumers. This approach aims to help more families achieve a healthy, comfortable, and fulfilling life.
Since its founding in 1925, EcoWater Systems has been deeply involved in the water purification industry for nearly a century,
consistently committed to providing outstanding whole-house water purification solutions to consumers worldwide. After entering the Chinese and broader Asia-Pacific markets, the company has leveraged its nearly 100 years of expertise and global resources to actively promote localized innovation. By continually understanding and reflecting on user needs, EcoWater Systems has successfully integrated advanced international technology with the specific needs of Chinese consumers. This approach has driven the application and practice of whole-house water purification, helping people achieve their aspirations for a healthy and high-quality life.
Embracing change is key to leading the market. In today’s challenging market environment, as a top brand in the water purification industry, EcoWater Systems remains committed to technological innovation and design renewal, consistently focusing on product development and service enhancement. This dedication ensures the long-term growth of both the brand and its users. By revitalizing the business ecosystem, EcoWater Systems strives to create emotional connections between people and their living spaces, helping more users achieve an ideal living environment.
